Families have no structured financial identity. Data is scattered, roles are undocumented, and every institution starts from scratch. The Family Identity API℠ changes that — one verified, governed record, queryable by every bank, advisor, attorney, and tax platform that serves them.
Verified. Governed. Shared.
Without a structured, verified record, professionals cannot efficiently determine who the family members are, what assets they own, what decisions they have made, or how they govern themselves. Prudently solves this — a persistent, governed financial identity for the family unit that every institution can query once and stay connected to as it updates in real time.
Families grant time-limited, scoped access to specific institutions. You only receive the fields you're authorized for.
The record updates as the family makes decisions. Webhook events notify your platform on every governed change.
Most family financial data lives across spreadsheets, paper files, and disconnected legal documents. Every field in the Prudently record is derived from governed family activity — not self-reported, never re-requested.
The same way developers built payment products on Stripe, financial institutions build family-native products on Prudently.
Every institution serving a family today is starting from zero — the same intake forms, the same document requests, the same incomplete picture. Prudently gives every institution a single, verified source of truth.